Parody of Dove Advertisers and Executives: The Ad Campaign Thought Process

“Okay, so we can’t do anything too revolutionary or intelligent, like throw out beauty standards altogether, but we can very slightly broaden the parameters of European beauty ideals to include, like, one or two more people who will hopefully throw their disposable income our way.”

For a much better and more comprehensive criticism of the recent Dove ad campaign, see Little Drops’ excellent piece, “Why Dove’s ‘Real Beauty Sketches’ Video Makes Me Uncomfortable…and Kind of Makes Me Angry.”

If you haven’t seen these ridiculous Dove videos, you can watch them here and here.




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